Privacy Policy

We take your privacy seriously. This Privacy Policy explains how trendybellas (collectively referred to as “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you use our website and services.

1. Collection and Use of Personal Data

Personal data refers to any information that can directly or indirectly identify you. This does not include anonymized or aggregated data that cannot identify an individual.

We collect and process personal data only as necessary for specified purposes and in accordance with applicable laws.

2. Promoting Safety and Security

We follow principles of legality, transparency, and data minimization. We implement appropriate technical and organizational measures to protect your information.

We may use your data to:

  • Verify accounts and user activity
  • Detect and prevent fraud
  • Investigate suspicious or illegal activities
  • Enforce our terms, policies, and legal obligations

This processing is based on our legitimate interest in maintaining the security of our services and users.

3. Information We Collect

(1) Information You Provide

We collect information you voluntarily provide when you:

  • Create an account
  • Make a purchase
  • Contact customer service
  • Participate in surveys or promotions

This may include:

  • Name, email address, phone number
  • Billing and shipping address
  • Payment information (credit/debit card details and related authentication data)

(2) Information Automatically Collected

When you access our website, we may collect:

  • Device type and identifiers
  • IP address
  • Browser type and settings
  • Operating system
  • Usage data and interaction behavior
  • Approximate location (via IP or GPS where applicable)

4. How We Use Your Information

We use your personal data to:

(1) Provide and Improve Services

  • Process orders and payments
  • Deliver products and services
  • Improve website performance and user experience
  • Conduct analytics, research, and audits

(2) Communication

With your consent, we may:

  • Send order updates and service notifications
  • Respond to inquiries and customer support requests
  • Send marketing emails about products, promotions, or updates

You may opt out of marketing communications at any time.

(3) Personalization & Advertising

With your consent, we may personalize your experience and show relevant advertisements on our website or third-party platforms.

5. Cookies and Tracking Technologies

Cookies are small text files stored on your device that help us improve your browsing experience.

We use cookies to:

  • Enhance website functionality
  • Understand user behavior
  • Analyze traffic and performance
  • Provide personalized content and ads

You may disable cookies in your browser settings, but some features may not function properly.

6. Sharing of Information

We do not sell your personal data.

We may share your data with:

  • Service providers (payment processing, shipping, IT services)
  • Marketing and analytics partners (only where permitted)
  • Affiliates within our corporate group
  • Legal authorities when required by law

In the event of a merger, acquisition, or business transfer, your data may be transferred as part of that transaction.

7. Legal Compliance

We may disclose personal data if required to:

  • Comply with legal obligations
  • Respond to lawful requests by public authorities
  • Protect our rights, users, and business operations
  • Prevent fraud or security threats

8. Children’s Privacy

Our website and services are intended for individuals aged 16 and above.

We do not knowingly collect personal data from children under 16. If we become aware that such data has been collected, it will be deleted promptly.

9. Your Rights

You have the right to:

  • Access your personal data
  • Correct or update your information
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability

To exercise these rights, please contact us at the email below. We may verify your identity before processing your request.

We will respond within a reasonable timeframe, typically within 30 days.

10. Data Security and Retention

We use appropriate security measures to protect your data against unauthorized access, alteration, or disclosure.

We retain personal data only as long as necessary for:

  • Order fulfillment
  • Legal and regulatory requirements
  • Business and operational needs

11. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We recommend reviewing their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes.

Continued use of our website after updates means you accept the revised policy.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

📧 info@trendybellas.com